Gucci faced criticism over AI-generated ads ahead of Milan Fashion Week, highlighting the tension between luxury craftsmanship and modern tech use.

Gucci is a superbrand that is as much about pragmatic product as it is about emotion,” artistic director Demna believes — and ...

The inside story of how the designer is transforming the brand — and himself.

Gucci has given a glimpse into the vision of its new creative director, Demna Gvasalia. It’s not a runway collection per se, which will come in 2026. Rather, it is a collection of 38 looks that have ...

The iconic fashion house may have learned a tough lesson about advertising. What are the hallmarks of a luxury brand? Exclusivity, artisan craftsmanship, and a high price tag to match. But iconic ...

Gucci’s new designer Demna embraces the technology, with uneven results.

Alia Bhatt made a striking appearance at Gucci's Milan Fashion Week show, marking a major fashion moment under new creative director Demna Gvasalia. Here's a look at her outfit, global impact, and sty ...

Gucci tapped legendary photographer Nan Goldin for its latest campaign, “We Will Always Have London.” The campaign celebrates the launch of Gucci’s reimagining of its Blondie bag for the fashion house ...

Gucci collaborations have a habit of making history. From Harlem ateliers to anime drops, these 5 partnerships trace the full arc of how Gucci helped shape luxury streetwear into what it is today.