Audi is making a big change to its branding for the Chinese market with a new logo that lacks the automaker’s famous ...

The new concept took a bow at a private event in Shanghai and previews the company's latest branding direction.

With a new brand, you need a new car. This is the AUDI E concept, built in collaboration with Audi's regional technical ...

Audi's newest concept has a familiar name—the Audi E—but a very different vibe. This electric wagon is aimed at winning back ...

Audi is launching an EV brand in China called AUDI. The new line will consist of vehicles co-designed with SAIC that won't ...

Audi is undergoing a rebrand in China starting with this E concept, which does away with the iconic "four rings" logo.The ...

The news: Audi has just launched a new EV brand in China, and the company is making a bold branding move to set the vehicles ...

To mark the launch of the AUDI brand and provide a taste of what's to come, Audi on Thursday rolled out the E concept, a ...

Audi launches new EV sub-brand in China and switches from the four-ring logo to the 'AUDI' lettering written in capital ...

Audi is launching a new brand in China, ditching its iconic 4-ring logo, in response to dwindling sales and competition from ...

The joint venture between Audi and SAIC will launch in 2025, and the new E Concept reveals its styling direction ...

AUDI, the child brand, is a joint venture between Audi and domestic powerhouse SAIC, led by Fermín Soneira, formerly Audi’s ...