A big question facing luxury brands: Are you a customer or an influencer?
High-end brands are using influencers to help bolster their products, but the question is: who owns the relationship?
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Moose Knuckles to Create Capsule for NHL's 4 Nations Tournament
Moose Knuckles is expanding its recently inked deal with the National Hockey League. In December, the Canadian outerwear brand signed a multiyear deal with the league and kicked off the ...