Here's how you show ads without ruining the fun ...

With the rise of “cozy gaming” culture, more gaming companies are developing titles and products specifically targeted at women than ever before. But while the gaming industry itself has gotten better ...

This is a quick video addressing the issue with mobile games and False advertising. More specifically the mobile game called Colony of War. Enjoy War of colony ad was captured by Vadå Yngve - here is ...

The first of a 3-part series of a Masterclass in Ad Monetization from Igor Lautar CEO and Co-founder Aurion11.

Storytelling is a proven driver of mobile ad performance, boosting engagement, retention, and in-app purchases. The most effective ads use a “light narrative” with four key beats: setup, trigger, ...

Ivan Razmakhov, head of creative production at mobile marketing firm AdQuantum, discusses the science behind mobile advertising. Attention is the main currency in today's world – the precious resource ...