Following a tepid 2023 for ad tech M&A, the sector had a little heat in 2024. There were noteworthy deals throughout the year, including LiveRamp’s acquisition of data clean room startup Habu in ...
CloudX’s approach positions the mobile ad stack more as programmable infrastructure rather than another AI-powered supply-side platform. The startup’s CEO and co-founder Jim Payne aims to automate ...
To succeed in advertising, you have to go where your customers are. In the United States, where 97% of the population owns a mobile device, mobile advertising allows advertisers to reach their ...
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