AI is a powerful way to do market research. A big update from ChatGPT makes things even easier.

In a groundbreaking shift for the marketing world, artificial intelligence (AI) is granting professionals a power previously out of reach—the ability to deeply understand the elusive “WHY” behind ...

The Barcode Group reports that 91% of consumers are dissatisfied with retail experiences, highlighting the need for market ...

It's hard to believe how different it was, just a mere 15 years ago, to conduct secondary market research. There was no Internet (commercial at least), no Yahoo portal, no Google search, no ...

OMAHA, Neb.--(BUSINESS WIRE)--ORC, an Infogroup company (NASDAQ: IUSA) and a leader in the integration of research and technology and Mzinga®, the leader in social software, services and analytics for ...

Businesses must future-proof themselves to endure an ever-changing economic landscape. Focusing on creating value both internally and externally through strategic planning is crucial for a brand's ...

Market research is a process of gathering, analysing and interpreting information about a market, including potential customers, competitors and industry trends. Its primary goal is to provide ...

Amaan Kazi is the CEO of Verified Market Research, a global market research & consulting firm focused on niche & emerging markets. In today's competitive landscape, a robust go-to-market (GTM) ...

Market research is the systematic process of gathering, analyzing, and interpreting information about a market, including the creation and evaluation of products and services, and the consumer ...

The online entertainment market is driven by technological advancements, rise of subscription services, growth in social media & user-generated content, and pandemic driven behavioral changes.

The online food delivery market presents significant business opportunities. Innovations in technology, such as integration of artificial intelligence and data analytics, offer avenues for improving ...