For most small firms, your best potential customers are the ones you already have. New clientele is always nice, but repeat customers will make your business sustainable. Cultivating those ...

This past holiday season, West Marine scored a 16% conversion rate — about eight times its typical rate — with an e-mail campaign that delivered digitized versions of its catalog to 250,000 opt-in ...

Revenue from e-mail advertising will nearly triple this year, according to a soon-to-be-released research report that highlights a little-noticed hot spot in an otherwise cold market for online ...

E-mail marketing service Constant Contact closed $15 million in venture capital funding, the company announced late last week. Constant Contact, which currently counts about 65,000 small businesses as ...

Trendline Interactive has acquired Inbox Marketer, a Guelph, Ontario-based data-driven e-mail marketing services provider. No financial terms were disclosed. Inbox Marketer was founded in 2002 by CEO ...

When starting a new email marketing campaign, you’ll want to track and monitor specific metrics, including your email open rate, unsubscribe rate, bounce rate and more. These metrics provide valuable ...