LinkedIn isn’t just for job seekers and recruiters anymore—it’s turning into a hot spot for influencers who are changing how professionals connect, share ideas, and build their brands. But these ...

This as-told-to essay is based on a conversation with Lara Sophie Bothur, Deloitte Germany's first corporate influencer. Bothur now works freelance as a tech influencer. The following has been edited ...

The Cannes Lions Festival of Creativity saw its largest turnout of creators this year. While traditional influencers garnered much of the attention on the Croisette, LinkedIn brought prominent ...

Ismael El Qudsi is Co-founder and CEO of SocialPubli, an award-winning influencer marketing platform with 500,000+ opt-in influencers. As a marketer, you’re accustomed to questions about whether your ...

PR firms are capitalizing on LinkedIn influencers' rise by offering ghostwriting and editorial services. The process involves strategic planning and a data-driven approach to thought leadership. It ...

A cringey post on LinkedIn is yet another reminder to read the room before sharing your ‘career expertise’ on social media. The photo in a recent LinkedIn post features a smiley guy in a backwards ...

LinkedIn is moving into influencer marketing to leverage its massive user base and boost income, as its revenue growth has stagnated since 2022. The platform owned by Microsoft now offers "Thought ...

Lara Sophie Bothur was Deloitte Germany's first corporate influencer. Brands need to be more personal, and corporate influencers are the future, she told Business Insider. These are her practical tips ...

Lara Sophie Bothur forged a brand new career path at the Big Four firm Deloitte. She started in consulting, but became the firm's first full-time corporate influencer in Germany. Bothur, now one of ...