Jaguar sales in Europe plunged a shocking 97.5% following a botched rebrand that included a commercial featuring men in skirts to announce its upcoming pivot toward an all-electric fleet — but the ...

Recent comments from a head marketing director at Jaguar are now drawing attention after the brand launched a polarizing rebrand of the luxury car company this week. During an appearance at the Virgin ...

When Jaguar announced nearly five years ago that it would completely reinvent itself as an EV-only ultra-luxury brand, setting its sights on Bentley rather than the familiar and more attainable German ...

A few months ago, Jaguar began a campaign to rebrand itself as a luxury electric brand of the future. It gave itself a new logo, revealed the Type 00 concept car, and put out a video of models in ...

Jaguar could be facing its own Bud Light moment after online backlash to a new ad on Tuesday. The car brand released a new promotional video debuting its reimagined logo on its X account under the ...

As Jaguar undergoes a transformation into an all-electric brand aiming to compete with Bentley, it ended production of all its older ICE models. Or, at least, that’s what most people think. While ...

Jaguar transformation starts with reveal of new logo and branding All current Jaguars to be replaced by three ultra-luxury EVs Concept previewing first EV set for 2024 Miami Art Week Jaguar is just ...

Jaguar's managing director has defended the company's rebrand and called out "vile hatred and intolerance" directed at individuals featured in an advertisement. The luxury car brand has been embroiled ...

Olivia Pero is a journalism fellow for The Daily Signal. Send an email to Olivia. The Jaguar CEO recently resigned in the wake of a controversial ad campaign the luxury car company released months ago ...

Luxury British car manufacturer Jaguar's rebrand has been met with confusion and criticism online after the company posted a promotional video focusing on diversity and not showing any cars. The new ...