Luxury car manufacturer Jaguar has unveiled a new logo and branding ahead of its relaunch as an electric-only brand. The British vehicle maker, owned by Tata Motors, will launch three new electric ...

The radical EV continues turning heads, for better or worse. Jaguar’s controversial Type 00 EV concept made a statement ...

Who knew so many people carried such strong opinions on Jaguar ... brand wasn’t confident it could pull off. I literally couldn’t care less about the branding and marketing. The font, the ...

Read on to see what’s new ... Jaguar is undergoing a major and much ballyhooed brand reinvention, heralded by a bizarre promotional campaign that culminated in the reveal of the Type 00 concept car.

The iconic car manufacturer recently underwent a full rebrand including a new logo, color palette, and brand strategy. Jaguar has now positioned itself as a luxury electric vehicle maker ...