On December 22, 2020, the SEC adopted amended Rule 206(4)-1 under the Investment Advisers Act of 1940, updating the rules governing investment adviser marketing ("Marketing Rules"). The new Rule ...

Convincing people to invest in your opportunity requires the ability to build and sustain relationships. It doesn't matter whether the investment opportunity consists of a brand new venture, improved ...

The large number of investment products available to investors makes marketing even more critical to finding customers willing to buy from you. Whether you sell stocks, securities, mutual funds or ...

The SEC finalized its previously proposed updates to the Advisers Act marketing rules, Books and Records Rules, and Form ADV rules for investment advisers and solicitors. The amended marketing rules ...

Jessica Gilmartin is the Chief Marketing Officer at Calendly where she’s responsible for leading all aspects of marketing including brand awareness, creative, demand generation and product marketing.

The Securities and Exchange Commission has fined nine RIAs that advertised hypothetical performance to the public, contrary to the regulator’s Marketing Rule. The firms had not adopted or had not ...

In anticipated amendments to guidance on the Securities and Exchange Commission’s marketing rule, the regulator’s Division of Investment Management has lightened the burden for registered investment ...

Even though advisers don’t have to comply with the rule for more than a year, it ranked as the hottest compliance topic, according to a survey; cybersecurity and climate change/ESG were other areas ...

Some audiences routinely skip paid listings; others use plug-ins that block them. Yet, many casual browsers fail to spot the "ad" moniker in front of a sponsored headline and click the first result ...

New, amateur, and small business entrepreneurs sometimes have a warped perception of what “marketing” truly is. In their eyes, it’s an expenditure–an exchange where you spend money in return for some ...

Eric @ Servo: We live in the golden age of financial advice. Ronald Surz: Advisors can save active investment management. Aristofanis Papadatos: Shorting stocks is hazardous to your wealth. You walk ...

B2B marketing is often seen as different from B2C marketing, and for good reason. Businesses in the B2B sphere typically view marketing strategies as a cost instead of a measurable investment. They ...