That’s how it usually starts. The next thing you know, somebody hands you a box of lures and says, “Let’s build a trolling spread with these.” Now the hard work really begins: Choosing which lures to ...

Freshwater anglers have lots of topwater options. In the bass game especially, those looking for surface eruptions can dip into practically any lure genre and find the perfect bait to call up a hog.

Learning to effectively and efficiently use an artificial lure to trick a bass into biting is an important step in your development as an angler. Adding additional techniques to your repertoire helps ...

If you don’t know how to fish with poppers and get the most from these lures, now’s the perfect time to learn, as the topwater bite is in full swing and will stay good through summer and into fall.

Join us for a hilarious freshwater fishing adventure as Bass Tony and the crew dive into a Sheepshead Showdown, putting tube lures and crankbaits head-to-head! Watch as we hook into a feisty ...

The tube design is a great marlin lure for several reasons. They are aggressive swimmers, giving the appearance of a fleeing mackerel or tuna as they splash and smoke across the surface of the ocean.