Retailers who personalize the shopping experience have a better chance of building a meaningful relationship with consumers. With a focus on localized customer engagement strategies, leading retailers ...

“Rig Advisor” delivers real-time in-store recommendations, artist-inspired tone matching, and simplified gear guidance for musicians at every level Guitar Center, the largest musical instrument ...

Guitar Center says it is the first music retailer to add an AI shopping assistant directly to its store floor. “Rig Advisor is like having a professional gear consultant in the palm of your hand, ...

The 300-store Guitar Center chain recently appeared on Moody’s and S&P Global Ratings’ distressed retailers’ list. The company remains highly leveraged with debt coming due after exiting Chapter 11 ...

Guitar Center CEO Gabe Dalporto already faces the challenge of steering the guitar gear retailer through uncertain waters in the face of a digital market boom, but he’s also faced with the challenge ...

Kristin Shane is on a mission to reinvent customer experience at Guitar Center, making the physical stores hubs for serious musicians. She joined the California-based retailer several weeks ago as its ...