Gucci faced criticism over AI-generated ads ahead of Milan Fashion Week, highlighting the tension between luxury craftsmanship and modern tech use.

The iconic fashion house may have learned a tough lesson about advertising. What are the hallmarks of a luxury brand?

An AI-generated picture of Rosie O’Donnell in a dominatrix costume went viral. A Facebook post falsely claimed that the comedian is the new face of Gucci’s Spring 2026 collection.

Gucci's use of AI-generated images ahead of its Milan runway show has sparked debate. Social media users have called the images "tacky" and "cheap." Experts say this is a strategic move by Gucci to ...