Gucci faced criticism over AI-generated ads ahead of Milan Fashion Week, highlighting the tension between luxury craftsmanship and modern tech use.

The iconic fashion house may have learned a tough lesson about advertising. What are the hallmarks of a luxury brand? Exclusivity, artisan craftsmanship, and a high price tag to match. But iconic ...

Gucci's use of AI-generated images ahead of its Milan runway show has sparked debate. Social media users have called the images "tacky" and "cheap." Experts say this is a strategic move by Gucci to ...

For a brand that prides itself on craftsmanship and exclusivity, Gucci is now under fire for its use of artificial intelligence in one of its upcoming advertising campaign. On Monday, the ...

Gucci has come under fire after using AI to create images promoting its upcoming show at Milan fashion week, raising concerns that the luxury house is cutting corners ahead of a runway debut. The ...

An AI-generated picture of Rosie O’Donnell in a dominatrix costume went viral. A Facebook post falsely claimed that the comedian is the new face of Gucci’s Spring 2026 collection.

Gucci is under fire for using AI-generated images to promote its upcoming show at Milan Fashion Week, sparking debates about creativity and craftsmanship.