Add Yahoo as a preferred source to see more of our stories on Google. Teens are taking cues from influencers and peers on social media. And brands are capitalizing on this, reacting quickly to ...

Nearly half (47%) said their decision to drink alcohol or not often changes mid-evening, depending on where the night takes them.

“Help” isn’t a dirty word: a new study has found younger generations are less likely to think asking for help is a bad thing. The poll of 2,000 U.S. adults, split evenly between Gen Z, millennials, ...

Gallup data shows older millennials disengaging at the same rate as Gen Z. But when mid-career managers check out, the damage doesn't leave. It replicates.

A new generation of mothers are discovering that ambition and caregiving were never designed to coexist without paying a ...

Generation Z’s latest online fixation is the so-called “millennial optimism” era. The TikTok trend sees users posting early-2000s throwback snaps set to The Middle East’s 2009 song “Blood.” Think ...

If you’ve ever heard your teen describe someone as a “baddie,” “clean girl” aesthetic, or worse, a “pick me” girl, you’re not alone in wondering what any of it actually means (and if it’s meant to be ...

Gen Zers may have a reputation for struggling to adapt to traditional workplace rules and expectations, but younger workers are already outshining older colleagues in one important way. New research ...

Consumers’ buying practices are evolving, largely due to the rise of e-commerce and social media. Consider the shopping habits of different generations: Whereas baby boomers typically prefer ...

Here's how they're styling them.

Her podcast also broke down how each generation approaches work differently. “The boomers are all about money. Gen X is like, ...