From strange health warnings to oversimplified life lessons, many Generation X adults say their Boomer parents repeated certain “truths” that turned out to be myths.

Although they were nicknamed the ‘slacker generation,’ Gen X is far from lazy. In fact, as much as they wish they didn't have to, there are several life skills at which Gen X excels. A study conducted ...

Gen X, or those born between 1965 and 1980, live for nostalgia. One study looking to discover how to keep Gen X loyal to brands found that more than anything, they love things that take them back in ...

Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. Gen X consumers expect intuitive, low-friction digital ...

How one era changed everything about the culture — and why we’re so nostalgic for its creations. Gen X How one era changed everything about the culture — and why we’re so nostalgic for its creations.

Gen X is entering the retirement zone — they’re now ages 45 to 60 — but many feel far from ready. Rising costs, debt and family obligations are making it harder than ever to retire comfortably.

Gen X entrepreneurs are carrying the most economic anxiety among generations of business owners, according to the latest CNBC|SurveyMonkey Small Business Survey. They're the least confident group when ...