Gen X, or those born between 1965 and 1980, live for nostalgia. One study looking to discover how to keep Gen X loyal to brands found that more than anything, they love things that take them back in ...

Retirement is around the corner for Gen Xers. Every dollar you invest now has less time to grow compared with millennials and Gen Zers, but the right allocation can still make a major impact on your ...

Fathers can be more present when the door to the dad retreat is unlocked.

Saturday morning unfolds without fanfare. A Gen Xer sips coffee, ignores buzzing notifications, and watches the world perform its frantic dance while remaining pleasantly unmoved. This understated ...

Turning 60 is a major milestone in someone's life. For many people, it means they are very close to retirement. This ...

Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. Gen X consumers expect intuitive, low-friction digital ...