The newly created Film Industry and Location Marketing​ (FILM) Task Force will help position Howard County for potential movie projects.

Add Yahoo as a preferred source to see more of our stories on Google. The success of a movie hinges on several factors: the size of its budget, name recognition of its stars, capitulation to foreign ...

Hollywood is a town of public relations. While moviemaking drives the industry, marketing those films (and their stars) is just as important to the bottom line. Steven Spielberg changed Hollywood ...

Any studio marketing exec will tell you how they often wake up in a cold sweat the night before a trailer for their next ...

Add Yahoo as a preferred source to see more of our stories on Google. The unconventional marketing campaign for "Marty Supreme" drove strong box office results for A24. Timothée Chalamet's viral ...

Marketing campaigns for movies are meant to hype the arrival of an upcoming film, and keep that hype alive as long as possible (or, in the case of a movie like Morbius, try and lean on its meme ...

Industry experts discussed how attention shifts, social media and AI are transforming film marketing, with lessons to be learnt for both European and US distributors ...

At Edinburgh International Film Festival, TikTok creators argued authenticity and passion can move audiences off their phones and into theaters — but whether that promise scales remains uncertain ...

When do we call it a wrap with these public stunts used as tools for film marketing? The marketing of films has undergone a significant transformation since the inception of cinema. As the industry ...

Film marketing in Hindi cinema is undergoing a structural reset. Instead of chasing trailer views and online buzz, studios ...