Chivas Regal, the scotch whisky brand, has been unveiled as a new global partner of the Ferrari Formula 1 (F1) motor racing ...
After investing in future Ferrari driver Lewis Hamilton’s drinks brand, Pernod Ricard has secured a deal that makes its ...
Technology giant IBM signs on as the Italian motorsport outfit's fan engagement and data analytics partner from 2025.
The UFC’s first tech sponsorship of any consequence puts the MMA circuit ... Wimbledon and a recent agreement with the Ferrari F1 team. “Typically, you wouldn’t see these brands coming together, ...
Who gets inside the gates of this Willy Wonka retreat for car nuts? Ferrari customers, sponsors and partners - plus your ...
Formula One will sell tickets to an unprecedented 2025 season launch event featuring all the teams and drivers at London's O2 ...
With Telmex’s departure removing a layer of stability, Perez’s future remains a focal point of F1 speculation as Red Bull ...
As a Formula 1 driver, one might naturally expect Mercedes' Lewis Hamilton to be an avid collector of the latest supercars ...