Executive chef Kevin McCarthy makes a carrot purée flavored with pickled ginger, ginger juice, coriander seed and salt. He steams farm-raised tilapia with ginger, places it on the purée and tops it ...

It's the fish that chefs love to hate but shoppers prize, and both for the same reason: This fish isn't fishy. The consumers are winning the debate, though, and tilapia is swimming its way to ubiquity ...