Even though DuPont's automotive paints, or "performance coating," division brought in 12.1 percent of the firm's 2010 revenue, the pretax operating-profit margin was only seven percent ...
Take, for example, Dale Earnhardt Jr.’s famous red-and-white Budweiser Chevy or Jeff Gordon’s iconic flame-splattered Dupont car ... we could paint the whole car one color.” ...
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