How to get the word out will be different for each company, but the guiding principle is this: Don't let your style guide sit on a shelf, unread! Creating a brand tone of voice may initially seem a ...

Giving their ancestors a voice: UB workshop to provide descendants of slaves with ... Our visual language can also convey tone, which we can map along two intersecting continuums: casual to formal and ...

1. If you speak to your partner with a dull and flat tone but speak to another person of the opposite gender with a warm and suggestive tone then your partner will start to feel jealous or think ...

We all have different ways of expressing ourselves ... if they'd received the formal letter? Changing the tone and style of ‘voice’ to suit the purpose is essential. Therefore, whatever ...

And it’s through our tone—informed by our brand personality traits and based on our creative platform—that our voice takes shape ... for our uniqueness and all working toward countless different goals ...