In one of the strangest stunts pro cycling has ever pulled, riders in the Vuelta a España started Thursday’s stage by navigating their way past the checkout area inside a giant grocery store.

The Vuelta has a history of creative stage kickoffs. The post Marketing Stunt Had Major Cycling Race Start In Grocery Store appeared first on Front Office Sports.

Professional cycling produced one of the more unusual sporting images of the year when a race stage was started from inside a Spanish supermarket. Stage eight of the Vuelta a Espana started in Jerez de la Frontera as riders prepared for a tough 185.