Before embarking on a shopping journey, customers often find themselves in a state of awareness where a specific need or desire has sprouted in their minds. A growing recognition of a gap ...

Many issues that customers experience with websites, apps or digital products often tie back to how well or how poorly the underlying service was designed. When a ...

Understanding the customer journey is crucial for businesses as it significantly influences the way consumers purchase. By identifying the various touchpoints and experiences that a customer has with ...

The Customer Journey is a seven-step guideline used by businesses to help them provide the right messaging at the right time as their customers engage in purchasing decisions. In B2B marketing, it ...

Marketing professionals love buzzwords. Have you been asked about your ICP, or ideal client profile? Terms like target market, client avatar and buyer persona seem to be interchangeable. While these ...

Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...