“The High-Speed Company: Creating Urgency and Growth in a Nanosecond Culture” by Jason Jennings with Laurence Haughton (Portfolio/Penguin, $27.95). Three words are missing from many corporate vision ...
On the face of it, this reaction appears to be a no-brainer. And there are numerous examples of companies whose defense succeeded. Take Sky, a European media and entertainment company that responded ...
“We have . . . come to this hallowed spot to remind America of the fierce urgency of Now. This is no time to engage in the luxury of cooling off or to take the tranquilizing drug of gradualism. Now is ...
Summer is a prime season for launching new products or services, but capturing attention during this time requires more than just seasonal flair. The most successful campaigns tap into timely ...
Successfully selling tickets to events involves more than just making a compelling argument for why an event is worthwhile. People don’t always buy tickets purely because of the value, line-up, or ...