The $599 MacBook Neo is the company’s first true budget product. Why now?

Neo has found a glitch in the price Matrix. Apple is continuing its affordability offensive with the pending release of the MacBook Neo, which is the company’s cheapest digital notebook ever. The product will set customers back just $599 for 256g storage (and $699 for 512g),

Apple (NASDAQ: AAPL) has put some cheap products on the market. Some say it may be to dodge a shortage of high-end chips, which are expensive. Others say Apple’s more expensive stuff won’t sell. It announced products that are at the low end of what it has ever charged for them.

You don’t have to buy the best, most expensive Apple products. It’s okay to get the cheaper ones. Of course, some people can only afford the less expensive products, but tech has taken on such a role in our daily lives that having the best has become a matter of status and self-worth.