It may seem as if skills and experience are the most important characteristics of an employee, but attitude plays just as big of a role. After all, what good are great professional skills without the ...

In a developing country like Sri Lanka, one of the main challenges, is developing attitudes and social values of its citizens. Attitudes are the behaviours and beliefs that shape an individual’s or ...

The most controversial among these characteristics of attitude is duration. Surely a person can change their attitude as many times as they believe necessary during their life, but for Petty, (1997,) ...