IHG’s strategy recognizes that flexibility doesn’t mean dilution. Partnerships with airlines, OpenTable, Rakuten in Japan, ...

Brands that treat credit as a one-time event are missing opportunities to drive long-term loyalty. Rather than a one-time purchase, credit is a long-term relationship between brand and customer.

Loyalty programs remain deeply embedded in how travelers plan, book and experience travel, but a new 3-part research series from Phocuswright shows that heavy participation does not necessarily ...

In a world where your customer is one thumb-swipe away from your competitor, brand loyalty isn’t just hard to earn. It’s downright slippery. The digital era has brought endless choices, ...

Loyalty programmes perform better when benefits are easy to understand and simple to use. Customers engage more readily when ...

When you walk into a 1 Hotel, the air feels different. It smells like cedarwood and sheer musk, like something alive. Light filters through reclaimed wood slats. You can hear water running, plants ...

Airline loyalty programs can still bring huge perks to frequent flyers.