Add Yahoo as a preferred source to see more of our stories on Google. LONDON (Reuters) - Bicycles-to-car-parts group Halfords (HFD.L) on Wednesday said it had bought Boardman Bikes, the range founded ...

The agency developed the ‘Be More’ campaign and has also been tasked with overseeing its roll-out across press, in store and online. Charlie Foulkes, marketing communications manager of Halfords said ...

Boardman Bikes is a British bicycle and component company founded in 2007 by professional cyclist Chris Boardman. Boardman bikes have been raced to victories in Olympic, World, European and National ...

Halfords has unveiled plans to take on the high-end cycling market in the UK, by more than doubling the number of “premium” bicycles it offers. Bikes in the new line-up will peak at £3,800 for a ...

LONDON, June 4 (Reuters) - Bicycles-to-car-parts groupHalfords on Wednesday said it had bought Boardman Bikes,the range founded by British Olympic gold medallist ChrisBoardman. Halfords declined to ...