Chandubhai Virani’s life story feels no less than a film script. From earning just Rs 90 a month at a cinema canteen to building a snacks empire worth around Rs 5,000 crore, his journey is an example ...

Balaji Wafers has chosen Creativefuel as its digital partner for 2026. The year-long collaboration will boost the snack brand's online presence. Creativefuel will manage social media strategy, content ...

The founder of one of India's largest homegrown snack brands, Balaji Wafers, Chandubhai Virani said the company's journey has been driven by grit, and not management degrees. "Seven to eight years ago ...

Indian snacks maker Balaji Wafers plans to sell shares in the business to fund expansion. A source within the company who did not wish to be named said the group is looking to float 10% of its shares ...

Gujarat-based snacking brand Balaji Wafers on Thursday said it has entered into a definitive agreement to receive strategic investment from General Atlantic for an undisclosed value. According to ...

Mumbai|New Delhi: US private equity firm General Atlantic is in the final stages of buying a 7% stake in Balaji Wafers for ₹2,500 crore (approximately $282 million), valuing the Gujarat-based packaged ...

Global food giants PepsiCo and Mondelez International have remained coy on reports liking them to a potential sale of a stake in India's Balaji Wafers. Global food giants PepsiCo and Mondelez ...

Balaji Wafers has appointed Creativefuel as its social and digital partner, marking the start of a strategic, year-long partnership focused on strengthening the brand’s presence across social ...