Office Supply Store Employee? Please, She’s the Staples Baddie.

Eight months ago, Kaeden Rowland started a new job as a print specialist as her local Staples store in upstate New York.

‘Staples Baddie’ went viral. Here’s what the retailer is doing about its Gen Z employee’s internet fame

The company’s chief marketing officer weighs in on the breakout in-house influencer. By now, the so-called “Staples Baddie” ...

‘Staples Baddie’ prints out a new page of her career

Kaeden Rowland, a 22-year-old print specialist at Staples, has become TikTok famous for her videos about the office supply chain’s products and services. These days, there are other opportunities in ...

Meet the ‘Staples Baddie’: How One TikTok User Is Reviving Interest in Staples

Kaeden, aka Oblivion, is a 22-year-old Print Specialist at Staples on the East Coast. She’s most notably known as “Staples Baddie” online right now and posts under the user @blivxx on TikTok, where ...

How the Viral ‘Staples Baddie’ Is Turning a Struggling Retailer Into a Gen‑Z Obsession

A Staples employee is racking up views on TikTok for revealing the retailer’s little-known offerings.