Alpina’s first model under BMW ownership arrives as a limited-run XB7 Manufaktur edition reserved for buyers in North America ...

Approved before BMW's ownership of the Alpina naming rights was processed on January 1, this is the final product developed ...

After this, the BMW-owned chapter begins.

A new chapter of performance has just started for BMW, as Alpina becomes BMW Alpina. The transfer of Alpina trademark rights took place on January 1, 2026, marking the launch of the new brand as an ...

There are top-trim vehicles that we here at AutoGuide believe are not in fact better than their more affordable siblings. The 2025 BMW Alpina XB7 is not one of them. Yet the Alpina treatment elevates ...

BMW Alpina is now officially a standalone BMW brand, complete with a redesigned emblem and global production shift for 2026. BMW Alpina becomes an official BMW sub-brand, ending its independent tuner ...

This is our first look at the future of the Alpina brand under BMW ownership. BMW Alpina reveals its new wordmark. BMW’s ownership of Alpina became effective in 2026 due to regulatory pressures.

Robert has been an auto enthusiast his entire life. He started working on cars at a young age, learning the basics from his father in the home garage on the weekends. Over the years, he learned as ...

It's taken nearly 60 years, but Alpina is finally going to be an official part of BMW. The brand started out in 1965 producing go-fast parts for BMWs and later tuning models, eventually becoming a ...

The new 2023 BMW Alpina XB7 is an example of Alpina doing what it does best—making bonkers-fast versions of BMW’s most luxurious vehicles. In this case, it’s a hot version of BMW’s latest X7 SUV, or ...

Over three years after BMW first announced the Alpina acquisition, the transition is finally done. Starting in 2026, BMW Alpina will run as its own brand within the BMW Group, much like BMW M, but ...