Willie Nelson, Snoop Dogg and Martha Stewart have once again teaming up for a new installment of their 2023 pre-Super Bowl ad featuring the BIC EZ Reach lighter. In 2023, they premiered their Most ...

In 2020, BIC disrupted the industry it has led for nearly 50 years with the launch of an innovative new lighter, the BIC EZ Reach. Similar in size to the beloved BIC pocket lighter but... We’re ...

The conversation delves into her fun relationship with The Doggfather and their latest project in the smoking space, the Best ...

The two have gone on to host their cooking show, Potluck Dinner Party, host the Puppy Bowl, star in several Super Bowl ads together, launch BIC EZ Reach lighter (and accessories), and so much more.

Société BIC SA manufactures and sells stationery, lighter, shaver, and other products worldwide. It offers ball and coloring felt pens, glitter pens, markers, graphic and coloring pencils ...

"Just look good and pose with a provocative look on your face," Stewart recently told Insider while promoting her partnership with BIC EZ Reach lighters. Even if you know how to pose for pictures ...

and put 2 billion barrels of previously unavailable U.S. oil within producers' reach, she said. "These ultra-high pressure fields are going to be a big driver for production growth in the Gulf of ...

With Reacher season 3? It’s a bit different. The show has been such a success for Amazon that star Alan Ritchson got to announce that season 3 of Reacher had already been greenlit before season ...

Here’s how it works. Neagley, a former military police officer like Jack Reacher (Alan Ritchson) himself, is known for her calm demeanor, lethal skills and razor-sharp instincts. Her appearances ...

Mazda gets ready to offer the EZ-6 electric sedan in Europe, in addition to China where it is produced with automaker Changan in BEV and PHEV form. In BEV form, the electric sedan is promised with ...