You may have heard the term Augmented Reality (AR) being mentioned in tech circles and today Apple is expected to announce its new virtual reality augmented reality headset at WWDC 2023. If you are ...

Verse offers a holographic theater experience where guests are the main characters in immersive 3D adventures, solving puzzles and casting spells.

A new premium pair of smart glasses from XReal are powered by its custom-built X1 processor for spatial computing.

Customers are more likely to purchase items after viewing it in AR, Amazon said. — -- Amazon announced this week that its augmented-reality shopping tool -- which allows users to visualize how an ...

In a study published in Advanced Science, researchers from the Institute of Biophysics of the Chinese Academy of Sciences, along with collaborators at the Institutes of Brain Science and Fudan ...

Augmented reality is bridging the gap between creativity and technology, revolutionizing how art is created and experienced. By expanding artistic expression, redefining traditional mediums, and ...

Augmented reality (AR) takes digital images and superimposes them onto real-world views. But AR is more than a new way to play video games; it could transform surgery and self-driving cars. To make ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

BMW believes the future of driving isnt about taking your eyes off the road. Its about putting the information exactly where youre already looking. In this video, Nik Miles explores BMWs Augmented ...

OpenAI recently announced powerful new ChatGPT capabilities, including the ability to use pictures in addition to text prompts for conversations with the AI chatbot. (The company also announced that ...

The Virtual, Augmented, and Mixed Reality market is at a transformative juncture, evolving from niche applications to mainstream consumer and enterprise use, reshaping industries such as gaming, ...

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