Attention metrics have mainly been used to measure lift in upper-funnel KPIs, like brand awareness. But advertisers are starting to gravitate toward attention as a way to measure a campaign’s impact ...

Wondrlab will manage Audi India’s brand communication using a platform-first approach, creating a connected ecosystem across consumer touchpoints ...

To promote its new electronic vehicle, the Q4 Sportback e-tron, Audi France wanted to create a sustainable digital and video-on-demand campaign. The internet is responsible for producing almost 2% of ...

Audi kept the same recipe for this year’s Christmas ad, which is the same one used for the past two Christmases. But the brand isn’t focused on what stayed the same, but what changed. And this year’s ...

The globally integrated advertising platform Adform announced May 2 its DSP-driven (demand side platform) programmatic campaign technology, which utilizes in-built carbon reduction capabilities, ...

Global integrated advertising platform Adform unveils the results of an industry-first DSP driven programmatic campaign using its in-built carbon reduction capabilities. Adform’s technology, enabled ...

Luxury auto maker, Audi, is apologizing following the outrage over their latest ad which compares women to used cars. In the ad, a mom is inspecting her son's bride to make sure she's up to par. She ...