The Department of Homeland Security tapped a little-known ad firm to produce Kristi Noem’s multimillion-dollar ad campaign during the government shutdown last year. But when asked to explain her ...

With a new year ahead, it’s time to look at and prepare for what comes next. As marketers, we must be incredibly nimble because few industries evolve as quickly. Consumer sentiment can change on a ...

There’s a marketing practice called Anchoring, where a mediocre product is offered at a similar price to the one the manufacturer actually wants to sell. Sure, you can buy the base model but the next ...

An independent expenditure committee announced it is spending $4.8 million on TV ads to support the gubernatorial bid of San ...

Despite corporate promises and hiring campaigns, the ad industry is among New York City’s least diverse job sectors. It shows in the work, critics say. By Stefanos Chen Last summer, KFC ran ...

Google Ads was initially launched as Google AdWords, then renamed and revamped in recent years. Google has offered paid advertising on its search engine and other platforms since the year 2000. Google ...