It’s the most wonderful time of the year! Let’s wrap up 2022—and depending on how you feel about it, either put it in the bin or in a keepsake box—with the heroic effort of whittling down all the ...
Despite some concerns about the economy and the lack cyclical events, prognosticators are forecasting ad spending to increase in 2023. With strong growth from retail media and connected TV.
In 2022, Google made several announcements, updates, and not-so-subtle nudges that shifted the paid search landscape. (Google’s announcement page is a helpful and relatively objective compendium.) ...
NEW YORK - AUGUST 2: A Gillette advertisement featuring English soccer star David Beckham hangs in Times Square August 2, 2004 in New York City. (Photo by Stephen Chernin/Getty Images) The stock ...
Are you a print subscriber? Activate your account. By Ad Age Staff - 18 min 9 sec ago By Tim Nudd - 1 hour 33 min ago By Tim Nudd - 3 hours 6 min ago By Brandon Doerrer - 3 hours 36 min ago By Jack ...
If you saw any of your Google ads blocked or suspended in 2022, you may have been caught up in Google’s massive sweep to combat harmful and misleading content, protect user privacy, and maintain ad ...
In an effort to prove its commitment to safe and transparent advertising for users and businesses, Google announced the launch of the Ads Transparency Center and the release of the 2022 Ads Safety ...
Total digital ad spending worldwide did not grow as robustly as expected in 2022, nor will it grow as robustly as expected over the next two years, according to recent research from Insider ...
Diversity in video advertising receded this year after making notable gains in 2020 and 2021, according to a wide-ranging analysis that TV and video ad server Extreme Reach shared with Marketing Dive.
Baby Yoda, Willow and She-Hulk are officially in the advertising business. Walt Disney Co. on Thursday launched a new tier of its popular Disney+ streaming service in the U.S. that includes commercial ...
The adtech industry took a big hit in 2022 from the economic downturn. Still, companies with expertise in hot areas like retail media and streaming TV stood out. Here are the 12 hottest adtech ...