PS5 Pro's $699 Price Was 'Easier Decision' Due To Lack Of Xbox Competitor, Says Analysis
There's obviously been a lot of criticism over the $699.99 price tag for the PS5 Pro, but speaking this week, analysis firm Ampere pointed out a variety of reasons why Sony will have chosen to go so high - and one of those is because Xbox didn't decide to make a like-for-like competitor. Here's a bit of what the firm had to say:
Lack of Competition from Xbox Partly Why PS5 Pro Is $700, Says Analyst
Rolls, a games industry analyst for Ampere, says the pricing strategy for PS5 Pro aligns with Sony's desire to "protect its margin", simply meaning it doesn't want to sell the console at a loss. He also cites "supply chain inflation" and "a lack of direct competitor to its mid-cycle upgrade compared to last generation" as further reasons for the $700 cost.
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