Sony has entered the chat! OK, for starters: Amazon's big red sign says it's 33% off but per our trackers, the TV usually sits at $1298. With a discount dropping it to $998, you'll score $300 off which is really a 23% discount.

Looking to upgrade your screen? We've obsessively tracked prices so you don't overpay — prices start at just $60 (really)!

While Amazon does have its fair share of stellar Black Friday doorbuster TV deals, we have to be honest: Best Buy and Walmart bring some serious competition in this space. Before pulling the trigger on a cheap TV at Amazon,