Claims that a popular toy collectible was actually inspired by a demon from ancient folklore circulated online in July 2025. Some users claimed that Labubu, a cute, fuzzy monster ...

Jia Tolentino A staff writer covering news and culture since 2016.

Demon is characterised by lion or doglike face, notably bulging eyes; a cartoon depiction of it resembles Labubu.

The Labubu doll, once seen as a quirky collectible, is now the subject of eerie online buzz after a viral video claimed The ...

The famous Labubu doll has been linked to agents of the devil as people across the world are burning them. The cute-looking ...

Labubu dolls, created by artist Kasing Lung in 2015, sparked conspiracy theories linking them to demon Pazuzu, despite their innocent storybook origins ...

From hellspawn conspiracy theories to digital horror stories, people are now getting rid of their Labubu dolls calling them ...

This Viral Toy Has People Whispering It’s Demonic originally appeared on Parade. Labubus were all the rage, but it seems as ...

A viral video linking Labubu dolls to the ancient demon Pazuzu has sparked online panic, prompting some users to destroy their toys. However, experts and the toy’s creator, Kasing Lung, have confirmed ...

Labubu dolls have taken over the world, with celebrities including Rihanna, Cher and Kim Kardashian adorning them on handbags. The same dolls are now being linked to Pazuzu, a Mesopotamian demon ...