But for that niche group of people who make a big deal of going to CinemaCon in Vegas every April, NATO is the National Association of Theatre Owners. But now no one needs to be confused. NATO, the ...

The decision to re-name the 77-year-old organization was made by its executive board. The hope is that it will be more ...

In hindsight, NATO was an unnecessarily confusing acronym for a trade organization representing movie theater owners. For 60 years, the National Association of Theatre Owners has promoted ...

In hindsight, NATO was an unnecessarily confusing acronym for a trade organization representing movie theater owners. For 60 years, the National Association of Theatre Owners has promoted ...

In hindsight, NATO was an unnecessarily confusing acronym for a trade organization representing movie theater owners. For 60 years, the National Association of Theatre Owners has promoted ...

For decades, those manning the phones at the Washington, D.C.-based National Association of Theatre Owners quickly grew used to callers asking about military alliances, treaties and other global ...

No more being confused for the North Atlantic Treaty Organization. NATO, the cinema trade group which represents movie theaters across the country, is changing its ...

The rebranding is designed to emphasize the importance of seeing a film on the big screen. It also means the org will no longer been confused with the other NATO. By Pamela McClintock Senior Film ...

The National Association of Theatre Owners, popularly known around the movie business as NATO, will no longer be confused with a favorite target of Donald Trump’s ire. The lobbying organization ...

Outside of film business circles (and even sometimes in them), the acronym NATO refers to the North Atlantic Treaty Organization and the transnational military alliance between 32 countries committed ...