News

LIV Golf hires Bud Light’s woke ex-marketing exec Alissa Heinerscheid after transgender marketing campaign cratered brand
The disgraced former marketing executive who tanked Bud Light’s brand has landed a new job at LIV Golf, in an unlikely ...
Irish Star on MSN1d
LIV Golf hires executive who cost Bud Light $1.4bn with trans campaign controversy
Alissa Heinerscheid made the headlines for all the wrong reasons back in April 2023 when she opted to hire transgender ...
GB News on MSN1d
LIV Golf risks woke row after hiring former Bud Light chief behind controversial trans campaign
Former Bud Light executive Alissa Heinerscheid has joined Saudi-backed LIV Golf in a surprising career move following her ...
Ex-Bud Light Executive Blamed for Dylan Mulvaney Drama Joins LIV Golf
LIV Golf is a controversial professional tour backed by Saudia Arabia's Public Investment Fund that launched as a rival to ...
BizPac Review1d
The lady that almost single-handedly destroyed the Bud Light brand is now at LIV Golf
Bud Light's former marketing exec Alissa Heinerscheid, of Dylan Mulvaney campaign fame, landed a gig with the Saudi-funded LIV Golf.
Toronto Sun2d
LIV Golf hires former exec who ran Bud Light’s disastrous woke ad campaign
The marketing executive that was behind the ad campaign that tanked the No. 1 beer in America seemingly got a mulligan.
Daily Mail2d
LIV Golf makes shock woke hire with exec who tanked Bud Light with controversial trans campaign
The former Bud Light executive behind the company's ill-fated promotion with transgender influencer Dylan Mulvaney is now working for LIV Golf in a stunning turn of events. Alissa Heinerscheid ...
Yahoo! Sports2d
LIV Golf hires Bud Light’s woke ex-marketing exec Alissa Heinerscheid after transgender marketing campaign cratered brand
Looks like the Saudis shopped the Bud Light fire sale. The disgraced former marketing executive who tanked Bud Light’s brand has landed a new job at LIV Golf, in an unlikely pairing between a ...