After the Bills quarterback became the centerpiece of a television commercial for the Gatorade sports drink brand last week, a huge image of him has popped up in downtown Buffalo. Located in Niagara Square is a massive image of Allen's face with the classic Gatorade slogan above him: "Is it in you?"

Douglas Development filed a permit application to put up a massive temporary Josh Allen banner in late August, but a city spokesperson tells WBEN the company erected the banner before receiving the permit.

Buffalo Bills quarterback Josh Allen saw his off-field star grow once again. This past week, the sports drink brand Gatorade released their newest ad. It's all about Allen. In it, it highlights Allen's past.

A massive poster displaying a stoic black-and-white image of Buffalo Bills quarterback Josh Allen has been installed in the heart of the City of Good Neighbors. If this were an episode of Jeopardy, the response to this sentence may be something along the lines of, “What are ‘things that definitely aren’t creepy?’”

As many Western New Yorkers returned to work in Downtown Buffalo on Monday, they got a chance to get a good glimpse of the massive billboard of Bills quarterback Josh Allen that stands 11 stories tall and overlooks Niagara Square.