He hoped that Kendrick Lamar would maximize the moment. He is set to perform at Super Bowl LIX, airing on FOX on February 9, 2025. Lamar won five Grammy Awards for Not Like Us, including Record of the Year, Song of the Year, and Best Music Video. In his acceptance speech, he said:

During his appearance on “The Jennifer Hudson Show,” Usher recalled the unforgettable feeling of performing for the halftime show. “It’s the top of the top; the cream of the crop,” Usher said about what it’s like to be on the stage, adding, “No matter how many stages you’re on, you’re never going to play for a bigger audience.”