News

LIV Golf hires Bud Light’s woke ex-marketing exec Alissa Heinerscheid after transgender marketing campaign cratered brand
The disgraced former marketing executive who tanked Bud Light’s brand has landed a new job at LIV Golf, in an unlikely ...
Irish Star on MSN1d
LIV Golf hires executive who cost Bud Light $1.4bn with trans campaign controversy
Alissa Heinerscheid made the headlines for all the wrong reasons back in April 2023 when she opted to hire transgender ...
Ex-Bud Light Executive Blamed for Dylan Mulvaney Drama Joins LIV Golf
LIV Golf is a controversial professional tour backed by Saudia Arabia's Public Investment Fund that launched as a rival to ...
BizPac Review1d
The lady that almost single-handedly destroyed the Bud Light brand is now at LIV Golf
Bud Light's former marketing exec Alissa Heinerscheid, of Dylan Mulvaney campaign fame, landed a gig with the Saudi-funded LIV Golf.
Daily Mail2d
LIV Golf makes shock woke hire with exec who tanked Bud Light with controversial trans campaign
The former Bud Light executive behind the company's ill-fated promotion with transgender influencer Dylan Mulvaney is now working for LIV Golf in a stunning turn of events. Alissa Heinerscheid ...
New York Post2d
LIV Golf hires Bud Light’s woke ex-marketing exec Alissa Heinerscheid after transgender marketing campaign cratered brand
Alissa Heinerscheid was placed on leave by Anheuser ... almost single-handedly destroyed the Bud Light brand is now at LIV Golf. Huge win for the PGA!” tweeted one user.
AOL2d
LIV Golf hires Bud Light’s woke ex-marketing exec Alissa Heinerscheid after transgender marketing campaign cratered brand
LIV is staying mum about its decision to hire former Anheuser-Busch VP Alissa ... to comment on Heinerscheid’s hire when reached by The Post. The typically outspoken Aussie golf legend remains ...