However, the NBA is not as far behind on streaming as some would think. One great example is Playback, which advertises itself as “Twitch for sports” and just raised more than $20 million ...

The average viewership for the entirety of 2025 NBA playoffs, which included 34 games, averaged 6.12 viewers across ABC and ESPN. Viewership for the 2025 playoffs was up 10% from 2024.

The NBA viewership story was bailed out by the two most beautiful words in sports: Game 7. Oklahoma City’s 103-91 win over Indiana on Sunday night averaged 16,353,000 viewers on ABC and ESPN+ ...

Of the top 10 TV shows June 2-8, four were NBA-related for ABC: Games 1 and 2 of the Finals, postgame coverage of Game 2, and the Game 1 pregame show. Those four totaled 25.6 million viewers ...

Game 7 of the Denver Nuggets vs. Oklahoma City Thunder series on ABC averaged 6,340,000 viewers, and peaked with 7,632,000 viewers at 5:15 p.m. ET.

Prior to the NBA Finals, total playoff viewership was up just 2%, meaning the length of the series helped the NBA secure an even larger increase. It’s a unique circumstance.

According to Jon Lewis of Sports Media Watch, viewership for the NBA playoffs is up 3% year-over-year through the Conference Finals, averaging 4.2 million viewers per game across ABC, ESPN, ESPNU ...

Granted, this year's Finals had lower overall viewership compared to recent years, with a seven-game average of 10.28 million viewers, surpassing only 2003 (Spurs-Nets), 2007 (Spurs-Cavaliers ...

The NBA has been looking at how to increase distribution and reach for its games. Koenig mentioned it during a hearing in front of the U.S. Senate Committee on Commerce, Science and Transportation ...