Influencer marketing has made its way into the B2B playbook, 59% of B2B buyers saying they consume creator content on ...

The post Why LinkedIn's corporate influencer culture has become social media's biggest cringe appeared first on Boing Boing.

LinkedIn has been gradually rolling out a TikTok-like video feed. Some creators say making videos has supercharged their engagement on the platform. LinkedIn is encouraging creators to post "short ...

This post suggests a lack of self-awareness epic in scope, even for a LinkedIn influencer. More cringe than cruel, it’s a flub that could serve as an object lesson for would-be business ...

Acquired by Microsoft in 2016 for $26 billion, LinkedIn has pushed for more engaging content for years, luring influencer-types ... “It is ultimately a business networking platform,” Turner ...

Now? Your LinkedIn feed is flooded with company employees-turned-influencers, singing the praises of their workplace in carefully curated posts. Welcome to the rise of corporate influencers ...

The ROI is real — and the relationships are even better. Here’s how top brands are scaling credibility through long-term ...