Max is returning to the name it had when it launched in 2020: HBO Max. The rebrand will take place this summer, Warner Bros. Discovery revealed Wednesday at its upfront presentation to advertisers ...

to steal a line we always said at HBO, worth paying for.” The latest HBO Max rebrand is schedule to take effect this summer.

Streaming service Max is going back to its original name, HBO Max. The rebranding is coming summer 2025, Warner Bros. announced in a news release on Wednesday, May 14, and said the change had been ...

Lazarus, the divisive anime streaming hit by the creator of Cowboy Bebop, was almost a victim of WBD's cancelation wave until ...

“I am completely bewildered by the HBO Max rebrand,” says Debbie Millman, a designer, brand consultant, and host of the Design Matters podcast. “HBO took four decades of prestige and ...

What's old is new again. Max is now HBO Max — reversing a polarizing rebrand that happened two years ago. Warner Bros. Discovery announced its streaming service's new-ish name at its annual ...

Popular streaming platform Max is rebranding again, returning to the name HBO Max. Just two years after the platform's rebranding to Max, Warner Bros. Discovery announced during a media ...

The internet is making fun of Max for changing its name to HBO Max (for the second time). But no one is mocking the re-rebrand with as much gusto as Max itself. The company is poking fun at the ...

Brand familiarity: A memory shortcut The HBO Max rebrand saga highlights how quickly brand equity can be undermined when recognition cues are disrupted. Although the 2023 name change aimed to ...

Warner Bros. Discovery is rebranding its Max app again this summer, back to HBO Max. The app first transitioned from HBO entities to HBO Max in 2020, then became just Max in 2023. WBD is ...

Max, the app formerly known as HBO Max, is getting a new name this summer: HBO Max. Sound familiar? It should. HBO Max was the original name for the streaming service when it launched in May 2020.