AdExchanger | News and Views on Data-Driven Digital Advertising …
WEBYour trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
What Is A Data Broker? - AdExchanger
WEBMar 5, 2024 · In a 2014 report, the Federal Trade Commission broadly defined a data broker as any company that monetizes by collecting consumer data and selling it to third parties. Recent examples include X-Mode Social and its successor, Outlogic, which settled FTC allegations in January, and Kochava, the subject of a recently refiled FTC lawsuit.
The Programmatic and Marketing Technology Events of the Year
WEBYour trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
When It Comes To Addressability And Identity, What’s Old Is New …
WEBAug 13, 2024 · Addressability refers to the number of individuals that can be reached through a campaign. The more identifiers related to an individual, the better. In the predigital era, addressability was achieved through mailing lists that enabled 1:1 communications with target consumers. With the explosion of programmatic advertising and the advent of ...
Forget Chrome’s Cookie Concerns: Solutions To Signal Loss Are …
WEBTuesday, August 13th, 2024 – 12:35 am. SHARE: Andrew Baron SVP, Marketplace & Addressability. Just a few short weeks ago, the digital advertising industry stopped in its tracks for a moment when Google announced that it no longer plans to deprecate third-party cookies on Chrome. But that’s all the pause this announcement warrants—a moment.
Roku Taps The Trade Desk’s UID2 To Draw In New Demand
WEBAug 1, 2024 · Roku announced an integration with The Trade Desk’s UID 2.0 identifier to attract new buyers and “increase monetization per account” by improving ad targeting, said Roku CEO Anthony Wood during the company’s earnings call Thursday. Roku’s total revenue last quarter grew 14% year over year to $968 million, while platform revenue, …
3 Auctions Rule Digital Advertising. Here’s A Guide To
WEBNov 20, 2019 · Here’s A Guide To Navigating Them. Three auction clearinghouses have come to dominate digital advertising: Prebid, Google open bidding (formerly known as exchange bidding) and Amazon Publisher Services’ Transparent Ad Marketplace (TAM). With the rise of header bidding, publishers needed a way to have multiple exchanges bid …
Meta’s Revenue Popped 22% YOY In Q2 - AdExchanger
WEBAug 1, 2024 · In addition to beating expectations with $39.1 billion in total Q2 revenue – up 22% year-over-year (of which all but around $389 million came from advertising) – Meta pulled off the magic trick of increasing both the number of ad impressions on its platform and CPMs by 10% apiece. Income for Meta’s family of apps – the trio of Facebook ...
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WEBAn Award-Winning Media and Events Company. Since 2008, AdExchanger has engaged readers with award-winning and trendsetting coverage of programmatic advertising and the data-driven marketing technology ecosystem. It has earned a spot as the leading voice covering how technology and data are transforming digital media and advertising.
Xandr, Formerly AppNexus, Is Now Formerly AT&T, After Its …
WEBTuesday, December 21st, 2021 – 11:03 am. SHARE: AT&T has sold its ad tech business Xandr to Microsoft. Terms of the deal were not disclosed. The acquisition marks the end of a painful and unsuccessful run for the one-time leader of the programmatic industry, AppNexus, which was rebranded Xandr but never found a home within the AT&T …